Better Blogging Tips: Improving Readability
Write About a Single Topic
If you publish on many different topics, you're less likely to attract a loyal audience of high-value users. Busy people might visit a blog to read an entry about a topic that interests them. They're unlikely to return, however, if their target topic appears only sporadically among a massive range of postings on other topics. The only people who read everything are those with too much time on their hands... a low-value demographic.
The more focused your content, the more focused your readers. That, again, makes you more influential within your niche. If you have the urge to speak out on, say, both American foreign policy and the business strategy of Internet telephony, establish two blogs. You can always interlink them when appropriate.
Use Simple Language
Do not use long Latin words like "information"... use short Anglo-Saxon words like "facts". These words have more punch. Write in an everyday language that everyone can understand.
Also use short sentences, and only cover one idea in every paragraph. Do not spend ages constructing enormously complex sentences with lots of clauses and sub-clauses. Get straight to the point, avoid negativity and hype, and write in small sections. Vary the paragraph sizes and limit each paragraph to four or five lines max. If you feel that your paragraph will be longer than four or five lines, try to use bullets to display important points.
Make the Post Easy to Scan
The average web user doesn't usually stay on a web page for very long, and they also don't read much of it. Rather than read word for word, web visitors scan pages for information, looking for key words, phrases and visual cues. Make it as easy as possible for your readers to scan and understand your text.
Make sure you use plenty of subheadings. This is important for visitors who want to scan a page before committing to reading it. Subheads give them an outline of what you are talking about. Your subheads should draw your readers' eyes down the page and guide them through the key points of your post; they provide your readers with important highlights of your paragraphs. Use plenty of subheadings throughout your post, so that they simply scan it and read what catches their attention.
Use bold, CAPITALS, italics, underlining, indentation, and borders to emphasize points. Don't go overboard as you run the risk of frustrating your reader. Also consider changing font size, color, and style to draw your readers' eyes to your main points.